Meet the Team - Strategic Initiatives

Lydia Coleman Bob Rieth Homa Mojtabai

Lydia Coleman

Director of Strategic Initiatives

Phone: (310) 825-3139

Lydia Coleman joined UCLA as Director of Strategic Initiatives for APB in 2017. Lydia has over a decade of experience in strategy, operations, and finance, having previously worked at DaVita Inc., McKinsey & Company, and a mid-market private equity firm in Palo Alto. Lydia earned her bachelor’s in Finance at the University of Notre Dame, and her MBA at Northwestern’s Kellogg School of Management.

Bob Rieth

Associate Director of Strategic Initiatives

Phone: (310) 206-5015

Bob has an extensive background in management consulting and start-up companies. Prior to UCLA, Bob served in management roles at, idealab, and the Global Dryland Alliance. He also worked at the management consulting firm McKinsey&Company on projects for retail and internet companies, and non-profits. He has also been involved with Social Venture Partners, which empowers leaders of non-profits to make their organizations more effective and to best present their organization's mission in a compelling manner. Bob earned his bachelor's degree from Trinity College (CT) and a master’s from Columbia University School of Business.

Homa Mojtabai

Senior Projects Manager

Phone: (310) 825-5754

Prior to joining the APB in 2017, Homa worked in local government and with CityGrows, a seed-stage govtech startup. Previously she worked with UCLA's California Center for Sustainable Communities. She also has experience as a consultant with the Boston Consulting Group and in microfinance with Grameen Foundation. She earned a Bachelor's in Spanish from Bowdoin College and an MBA from Wharton.